• Fashion

Alternative Beach Style Venice California

When I picture LA style, Katy Perry’s California Girls comes to mind: tanned skin, toned, beach waves, and casual clothes all pulled together in an effortless way. Sure, there are plenty of stereotypical Cali girls down at Venice Beach but one of the reasons I love this area so much is that it is a hard edge city beach, where anything goes.

Alternative Style at Venice Beach

31 days on the road with one bag meant that I had very few outfit options left, but one benefit of having a black wardrobe is that I never have to worry about coordinating looks! As it was our final day of the trip I knew that we would be out all day soaking up as much of our surroundings as possible, so I went for casual comfort with a little more of a dressy vibe so I could easily take the look from day to night with minimal effort.

Style shoot Venice Beach

Alternative Fashion Venice California

With a full day of wandering planned I opted for trainers but kept it a little classier than my usual high tops and Nikes, instead choosing my leather Vans Authentics.

Venice beach style

My light packing style had served me well for the duration of our versatile trip across 10 states, apart from one exception: I forgot a classic little black dress! Throughout our travels I searched high and low for a versatile LBD to no avail but, typically, on our second last day I found this little number.

When sheltering from the rain in the boutiques of Abbot Kinney I came across this basic strappy number for an absolute bargain $10 in a store called Skylark. I was disappointed that we hadn’t come across this cool little boutique earlier in the trip. They had so many amazing basic pieces with a grunge flare with which I could have happily filled my suitcase, but unfortunately by this point my credit card was burnt out to a point where even I had to say stop.

Emma Inks Travel Style

Dress Skylark // Jacket Golden Bones // Trainers Vans // Sunglasses Ray-Ban // Bag Coach // Headscarf Beyond Retro

Travel Fashion Venice Beach

After weeks of rain I was unbelievably happy that the sun had finally turned up but, despite it looking like the perfect Venice Beach postcard scene, there was still a chill in the air. Normally the cold would not have been welcomed however I was so desperate to finally wear my new jacket without freezing! Lightweight enough for the beach but warm enough to keep the sea breeze at bay – it was the perfect top layer.

Alternative travel style

I picked this unique piece up from my new favourite boutique, Golden Bones, in Austin. The store was a celebration of alternative style with incredible pieces from a range designers and friendly staff with style to die for. Often stores focussing on alt style are super grungy and badly laid out, making it seem more like a jumble sale than a shopping experience. However Golden Bones took a different approach it was a classy boutique, with clean well thought out displays which perfectly exhibited the wide selection of edgy clothing, jewellery and gifts. Take note other alternative retailers: alternative doesn’t have to mean your store needs to look like a teenage stoner’s bedroom!

Travel Style Emma Inks LA

Austin and Venice beach were my two favourite stops on this trip which is why wearing the pieces I purchased in both places seemed like a fitting tribute to end our journey. Despite it still being a little cold there was still a huge amount of humidity in the air which my hair does not play well with hence why I always pack bandanas and headscarves when on holiday, not only do they add a little pop of colour to my otherwise gothic look, they also tame my wild moisture-filled hair!

Sunset Venice Beach California Emma Inks

This is one of those weird weather days where my packing style really paid off. Taking layers that coordinate, are comfortable enough to climb on things, paired with trainers and a few beloved accessories is the key recipe for travel style. To get an idea of my overall looks this trip you can check out my latest lookbook which documents our last three days exploring Los Angeles.

What’s your holiday style? Do you pack for the style of the place you are visiting or do you stay true to your look no matter where you are?




  1. I love everything about your style! The best thing about a 99.9% black wardrobe is the endless styling possibilities and I’ve completely fallen in love with your outfits. Total heart eye emoji!!
    Elen x

    1. Emma says:

      You are too kind thank you so much. An all black wardrobe just makes things so much easier 🖤

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