I am a self confessed beauty lover; I don’t find makeup a chore and every morning I find the process of applying my face therapeutic. I love the possibilities of what I can look like each day depending on my mood or the occasion. I have spoken previously about how my relationship with makeup has changed over the years. As a child it was fun, then transformed into a mask to hide from the world, and now is a form of self expression.
My love for makeup was one of the reasons I started YouTube, I’m not really a flat lay kind of girl and didn’t feel like my beauty posts were translating well. Starting out my YouTube channel I was excited to get experimental, share my favourite products and the way I use them, but lately I have been questioning whether there is space for someone like me in the beauty side of blogging.
When I first started making beauty videos I was under no illusion that I was the prettiest girl out there, or even that I had the best makeup skills, but I felt like there were not many people like me online and that I could share my unique take on beauty. Now having made videos for 18 months I am feeling a bit lost with what I have to offer the YouTube and blog audience.
I know that I am quirky looking and people are not going to aspire to look like me and that I am a bit too much of a weirdo to be relatable, so where does that leave me? I know this sounds like I am fishing for complements but honestly I am not. I am pretty self aware and am totally fine with being an inbetweener, I am just not sure how that translates into the blogosphere.
I personally follow a wide range of beauty bloggers and YouTubers; from the internet famous who have millions of followers and a full team behind them, to those who are on a tight budget and film on their phone. I find variety inspirational and love seeing how different people from all walks of life express themselves though makeup, but is that what the wider audience really wants to see? Or do they only want to see traditional (or ‘on trend’) beauty? I am asking these questions because I have have no idea and I am using this space to vent the thoughts that have been swirling round in my head over the past few months.
Of course, creating content is not about the numbers (or I would have given up a long time ago) I make videos because I love having a creative outlet. At the same time one of the major benefits of sharing my life online is connecting with other people, and if no one is engaging it does make me question what the fuck I am doing.
I suppose I just feel a little lost right now as even though I love makeup I am not quite sure where I fit in within the community, but at the same time I have always been a bit of an outsider and it’s never stopped me before! It’s all so confusing.
I think I am going to take a break from beauty blogging/vlogging until I work out how to find my way to create content that stands out and is exciting because to me there is no point in doing something that no longer feels right. During this hiatus I am still going to be making videos and blogging but I think for now I am going to concentrate my efforts on London and Travel, as those are topics I never get bored or frustrated with.
I haven’t done a big old rambling post in a while so I just thought I would keep you up to date on what’s going on.
I would LOVE to know your thoughts on beauty blogging and YouTube. What content do you look for?