Cruelty-Free Makeup

Over the past year I have been making the transition to Cruelty-Free beauty! When I was younger I was totally up on which brands tested on animals and completely avoided them; but in the past few years I dropped the ball and started buying whatever I felt like, with zero research.

Since I started doing more beauty through YouTube I began to feel uneasy promoting brands that do not meet the ethics I believe in (but have been too lazy to stick with). I know that I don’t have a large audience but no matter how small my platform is I feel that I need to use it to promote positivity and hold myself up to a higher standard.

I have been making the transition to Cruelty-Free for a while now, but a few things were holding me back:


I have suffered with sensitive, acne-prone skin since my early teens and the thought of having to find new skin care and makeup that would not aggravate my skin and cover up any breakouts made me nervous.

Brand Loyalty

Being a self-confessed beauty fangirl I have tried many products but would always go back to the same old reliables because I knew that they worked for me.

It seemed complicated

  • Brands getting snapped up by parent companies.
  • In March 2013, the EU completed the ban on the sale of cosmetics tested on animal.
  • Brands selling in China?

All of this seemed like a minefield to me.


People get really passionate about animal cruelty (and rightly so) but this passion seemed intimidating to me. It is also the reason I don’t talk much about being vegetarian because I know in the eyes of others I am not “doing it right” because I still wear leather etc.

All of these were reasonable worries but with a wealth of information out there, it was easy to elevate these concerns. Though there are extreme people out there, most cruelty-free beauty advocates are happy to share information; so with a little Googling, some amazing YouTubers and asking questions on Twitter I got all the answers I needed to feel comfortable.

What have I replaced?

Blogging had made me much more experimental with makeup so finding replacements for my favourites was more of a mental hurdle than a physical one. Mac lipsticks have been my favourite treat since I was a teenager but there are so many amazing lip products out there that finding the perfect nude or red has not been too difficult thanks to Urban Decay and NYX.

Foundation was my biggest concern as bases often irritate my skin or don’t give me the coverage I need, Dermablend and Makeup Forever have been my go-to for years but, thankfully, Kat Von D came to the UK at just the right time offering me that high coverage that I needed to make me feel confident on bad skin days. As for skincare I have always been a massive Lush fan and the only thing I have struggled with is eye makeup remover – I am currently using coconut oil but if you have any suggestions please let me know!

So, what is Cruelty-Free?

Cruelty-Free refers to products that are not tested on animals, at all. The confusion comes as in Europe it is illegal to sell products tested on animals, but there are limitations to this ruling. On the opposite end of the scale there is China where it is illegal to sell products that are not tested on animals. Many brands try and talk around the subject with statements such as “Even though we don’t test on animals ourselves, but because of requirements by law, our products or ingredients can be tested on animals in places like China”; basically, brands that sell in China do test on animals.

When it comes to large companies such as L’Oreal and Estée Lauder things get a little more complicated; these brands do not just own and sell their own products but also own many other small brands who do not test on animals. Some cruelty-free beauty fans draw the line here and refuse to buy from any brand who have a parent company that sell in China as they do not want their hard earned cash to end up in the hands of animal testing corporations. I have decided that I am still happy to buy from parent company owned brands that test on animals because I hope that if they see their cruelty free brand sales increase it may make them consider changing their testing policy. This may be a naive standpoint, and I might change my mind, but that’s where I am at right now.

As for other people’s opinions, there will always be conflicting views and conversations are welcome here as I like to educate myself, however, as long as I am happy with the decisions I make then I’m good. I never pretend to be perfect, but try to lead a life with compassion.

So there it is, I have said it out loud I am now I Cruelty-Free blogger!

I never really knew what my angle was when writing about beauty before except “here’s some shit I like” but I am now super excited about sharing this experience with you guys, so watch this space!




  1. Rachel War says:

    YAY! I went cruelty-free about 2 years ago now & it’s one of the best things I’ve ever done because now I’m actually interested in makeup, which I wasn’t really before, I’d just go and buy whatever Revlon or Maybelline eyeliner or foundation I saw & that was that, but now I’m always looking out for new CF products and testing out loads of different ones to find something perfect for me and not just something “that would do” as I did before.
    I’m also on the same boat as you when it comes to parent companies, it just starts to get a bit silly to me when you won’t buy a CF brand because a brand that isn’t CF owns them, it’s like not buying Tesco vege burgers because Tesco also sell & profit from meat!

  2. Leanne says:

    Yes Hun this is ace xx

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You might also like…

%d bloggers like this: