• Fashion

My A-Z of Alternative YouTube Creators

Long before I started making my own YouTube videos I loved watching other people’s but even after years of using the platform I still have difficulties finding new people to watch. So just in case you guys have the same issue I thought I’d share the love with a list of some of my favourite alternative YouTubers that upload on a regular basis.

I know that I have definitely forgotten some incredible YouTubers when compiling this list, and there is a serious problem with diversity, so if you guys have any recommendations or have a channel I’ve forgotten about please hit me up in the comments below as I’m always on the lookout for new creators and would love to keep adding to this list.

Amy Valentine

Amy creates the most awesome lookbooks to showcase her incredible rock style.


A self taught makeup artist from Los Angeles who paints standout colourful looks.

Colour Creep 

A makeup artist who is not afraid to use colour in the most creative way.

Claire Marshall 

Claire makes beautiful lifestyle content sharing her day to day life, style, beauty as well as covering more difficult topics.

Drew Disaster 

 A great mix of content from tutorials to real talk; this channel celebrates being bold.


Emily shares her amazing styling skills and everyday life in diary style vlogs.

Evelina Forsell 

A Swedish makeup artist who shares a variety of videos including makeup looks, style, and fun tags. 


Sharing her incredible colourful style and everyday life Jess is a down to earth pop punk babe.


Mykie is a a self-taught LA based beauty and special effects makeup artist who shows so much creativity and variety in her looks it’s unreal.

Heart Shaped Bones

Jess shares her art, style, and life through super chatty, down to earth videos.

Heather Moorhouse 

Makeup artistry with next level creativity complimented by honest reviews.

Helen Anderson

Helen was one of the first YouTubers I found and was like YASSSS I think we would be BFFs; she does style, music, beauty, and real life vlogs.

Honey Pop Kisses 

Amanda is a Scottish cruelty free blogger with a super friendly attitude and the best indie recommendations. She recently started doing weekly vlogs which I can’t wait to keep up with.

Jamie Genevieve 

Jamie is another fellow Scot who creates the ultimate Instagram makeup looks as well as sharing her daily life and adventures with fiancé Jack and dog Drogba in down to earth vlogs. I’ve loved watching her sky rocket over the past few years.

Just A Uniform 

Self confessed maximilast Siobhan celebrates individualism and has bold style to die for.

Jade The Libra 

Grunge goals from makeup to style, I always want to buy everything shown in these videos.

Kinga Kurek

Kinga has the most unique editing and is goth style goals.

Kitty Cowell

Alternative fashion, fitness, and London life – Kitty’s channel has it all.

Kristen Leanne

A cruelty free blogger who isn’t afraid of an honest review. As a long time viewer of Kristen I’ve loved seeing her grow her own brand as well as getting massive collaborations with giants like Urban Decay.

Lily Melrose

Lily is often the reason for me breaking my spending ban with her amazing style and great selection of high street hauls.

Lucy Love 

Lucy is an alternative blogger with a love for luxury; fusing styles is her speciality.


A channel that celebrates the dark side of fashion and beauty.


A place to find “oddballs” through crazy inventive makeup looks.

Maria Nichol 

Maria does beauty her own way and has an absolute flare for coming up with original looks. 

Monami Frost 

A vegan lifestyle blogger trying to smash the stereotypes of tattooed people and parents.


This was the channel that inspired me to go cruelty free. Jess creates original looks in a chatty style with honest feedback, I learn so much from her channel but also feel like I’m getting ready with a friend.


A fine artist and all round creative, I love the variety of videos and style on this channel.


A music creator with some seriously awesome recommendations.


Lifestyle vlogger sharing everyday musings as well as great fashion, beauty and tattoo content.

Sophie Eggleton

Sophie’s videos always feel super authentic whether she is sharing her passion for music or tougher topics like health and wellbeing.

Sophie Hannah

With signature mermaid hair, unique style, and alternative beauty tutorials Sophie’s channel celebrates standing out from the crowd.


Style, travel, beauty, music and London; Zoe is always pushing herself to create new and totally unique content.

So there it is, my current list of favourite alternative YouTubers I really hope you guys find some new creators to follow. Also if you like this sort of post let me know and I’ll be more than happy to put together more lists including my favourite creative YouTubers.

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